Vegan 101: Earth Balance

Back in January when we decided to re-design the blog, one of the reasons we did so was to be able to include videos on the site, and I’m thrilled to announce that they’re finally here!

Part of the catalyst for my finally starting this video series came earlier this summer when I was speaking to Ryan’s cousin, Becky, about a friend of hers who had recently switched to a vegan diet.  Becky’s friend had read my blog, but  she was looking for some more basic information about what vegans eat on a daily basis.

I’m often asked about what I eat on a typical day, what cookbooks I like best, and what vegan products I use in place of meat, dairy and eggs.  I’ve written a lot of emails and had many conversations answering these types of questions, but after talking to Becky, I realized I didn’t have all of this information compiled in one location.  As a result, I’ve decided to do my own version of a “Vegan 101″ series to help people who want to learn more about what vegans eat, or at least what this vegan eats.

There’s a lot of convincing evidence for switching to a vegan diet, but since most of us were raised on meat and dairy, it can be really challenging to have any idea of what to eat instead.  We all have to eat at least three meals a day – and if you’re like me, add a lot of snacks, treats and mini-meals to that as well!  So if you don’t know what to eat and feel like you’re sacrificing all of the time, it’s going to be hard to stick to a vegan diet, no matter how dedicated you are to the cause.

I’ve been there, and I want to share my tips, tricks and product recommendations that can help with the transition.  It will by no means be an entirely comprehensive guide to vegan eating.  I’m sure there are great products out there I don’t know about, as well as people who will disagree with me about the products that I love.  I welcome your feedback and questions as I really want this to be a helpful resource.

Down the road I’ll focus on cooking and baking demonstrations, but I’m kicking off the series by featuring some of my favorite vegan ingredients that helped make the transition to this lifestyle easier for me, and continue to keep me from falling off the vegan wagon!  I’m incredibly fortunate to have a husband who is a talented director (as well as camera operator, sound mixer and editor) to work on these videos with me.  I can’t thank him enough for the time and energy he’s put into these, and we’re both really excited to show you what we’ve been up to!

So without further ado, here’s the first installation of C’est La Video, featuring one of my most beloved products – Earth Balance non-hydrogenated margarine.  Take it away, me!

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45 Responses to “Vegan 101: Earth Balance”

  1. Great idea! I think this video is cute and smart. I really like when you talked about how being vegan is not about giving every thing up, but discovering new delicious things that are better for you, and also taste great. Good work!

  2. Yep. Keep it up.

  3. Great video! I like Gotn Project in the background but I definitely like the idea of an informational video.

  4. Fantastic video! I’m sold. I might go try me some vegan butter…

  5. You are so adorable. How do you not have your own show?? By the way, I have a stash of Earth’s Balance butter AND shortening in my fridge waiting to be used in your recipes!

  6. I think some good advice to a new vegan would be to buy Veganomicon. It’s got a lot of non-recipe advice and basic info at the beginning.

  7. Love it! You really need your own cooking show on FOOD Network…your a natural :)

    Keep them coming!

    PS I have voted for your company for the awards…keep us updated!

  8. Kudos to you!! We have been waiting a long time for something like this on the net. Keep up the good work. I can’t see how the food network can overlook a program like this. Well, their loss is our gain. You got my vote.

  9. Hi, Andrew! I couldn’t agree more – I’m going to do a post about cookbooks that I like for this series and that one is at the top of the list!

  10. Thanks, guys! Because this is new for me, I really appreciate your comments and feedback!

  11. Really enjoyed seeing you. Lets see more of these.

  12. wow! this video is awesome. it’s cute, funny, and extremely well shot and edited. nice job! i can’t wait to see more.

    it’s so nice to see a vegan video that looks so professional and nicely made. kudos!

    BTW i freaking LOVE your kitchen.

  13. Thanks, quarrygirl! I love that kitchen too – I wish it really was mine! And I have Ryan to thank for how amazing it looks. He’s got mad skillz!

  14. This is awesome! Can’t wait to see more in the future!

    I was gonna say…if that was your kitchen I would be CRAZY with envy :)

  15. You really ate that toast! Way to go! Very excited to see that videos are now a part of your gig! Huzzah!

  16. I love the new video! And I love your site. Keep up the good work!

  17. C’est, you’re so cute and coming from someone already sold on EB, I think you did the product some serious justice. And you had me at, “Oh Hi!”

  18. Awesome first video Kim! The video quality was so professional and your delivery was cute, funny and very personable!

  19. excellent video and music! can’t wait to see more.

  20. This is a great video! So friendly, funny and inviting. Earth Balance should pay you. Food Network should worship you. How about a webisode series on (at the very least)? Kudos to your husband for his fantastic work on the video too!

  21. I love earth balance. It really does taste like butter to me. Thank you for the information and validation that I have been eating healthy.

  22. Whitney Warner 12. Aug, 2010 at 5:07 am

    Mmmm… Butter.

  23. You’re welcome, Jan! Although I can’t claim it’s health food, it’s definitely healthier than regular butter!


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